1 edition of Brand management found in the catalog.
Written in English
Includes bibliographical references and indexes.
|Statement||Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre|
|Contributions||Knudtzen, Charlotte F., Bjerre, Mogens, 1959-|
|LC Classifications||HD69.B7 H43 2016|
|The Physical Object|
|Pagination||xiv, 307 pages|
|Number of Pages||307|
|ISBN 10||1138804681, 113880469X|
|ISBN 10||9781138804685, 9781138804692|
|LC Control Number||2015022666|
Brand management is a function of marketing that uses techniques to increase the perceived value of a product line or brand over time. Effective brand management enables the price of products to. Product and Brand Management Objectives: The focus of this course is on decisions about how a company can build and manage its products so that they are profitable to the company and at the same time adequately meet target customers' needs and Size: 2MB.
The portfolio of publications consists of 27 journals in the niche areas of management, finance, economics, science & technology and arts & humanities. All Online Payments at IUP website are processed through the Secure Internet Payment site. Presenting the basics of brand management, the book provides both a theoretical and practical guide to brands, placing emphasis on the theory that the consumer is a co-creator in a brand's identity. In a world in which social media and inclusive digital platforms have increased customer engagement, the role of brands and branding has changed.
This book is not available as a print inspection copy. To download an e-version click here or for more information contact your local sales representative. Presenting the basics of brand management, the book provides both a theoretical and practical guide to brands, placing emphasis on the theory that the consumer is a co-creator in a brand's identity. Learn Brand Management: Aligning Business, Brand and Behaviour from University of London, London Business School. Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual User Ratings: starsAverage User Rating See .
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A brand book (also referred to as: brand guide, visual identity guidelines, brand manual, style guid e, brand identity book or brand toolkit) is an official corporate document that explains the brand’s identity and presents brand standards.
The chief purpose of this book is to provide a comprehensive and up-to-date treatment of the subjects of brands, brand equity, and strategic brand management. Strategic brand management involves the design and implementation of marketing programs and activities to build, measure, and manage brand equity.
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Brand Management: Research, theory and practice fills a gap in the market, providing an understanding of how the nature of brand and the idea of the consumer differ in these approaches, and offers in-depth insight into the opening question of almost every brand.
Breadth: The book had to cover all those topics that practicing managers and students of brand management found intriguing and/or important. Relevance: Finally, the book had to be well-grounded in practice and easily related to past and present Availability: This item is out of print and has been.
About the Tutorial Brand Management is the process of creating, developing, and supervising the progress of a brand. This tutorial introduces you to various categories of brands, their architectures, extensions, and promotions. It also introduces brand equity, co-branding, brand performance, and valuation.
Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies.of o results for "brand management books" Skip to main search results Amazon Prime.
Eligible for Free Shipping. Free Shipping by Amazon Pearson eText for Strategic Brand Management: Building, Measuring, and Managing Brand Equity -- .Breadth: This book covers all the topics that practicing managers and students of brand management found intriguing and/or important.
Relevance: This book is well-grounded in practice and easily related to past and present marketing activities, events and case studies.