Last edited by Samushura
Tuesday, May 12, 2020 | History

1 edition of Brand management found in the catalog.

Brand management

Tilde Heding

Brand management

research, theory and practice

by Tilde Heding

  • 198 Want to read
  • 6 Currently reading

Published .
Written in English

    Subjects:
  • Management,
  • Brand name products,
  • Branding (Marketing)

  • Edition Notes

    Includes bibliographical references and indexes.

    StatementTilde Heding, Charlotte F. Knudtzen and Mogens Bjerre
    ContributionsKnudtzen, Charlotte F., Bjerre, Mogens, 1959-
    Classifications
    LC ClassificationsHD69.B7 H43 2016
    The Physical Object
    Paginationxiv, 307 pages
    Number of Pages307
    ID Numbers
    Open LibraryOL27207640M
    ISBN 101138804681, 113880469X
    ISBN 109781138804685, 9781138804692
    LC Control Number2015022666
    OCLC/WorldCa910993836

      Brand management is a function of marketing that uses techniques to increase the perceived value of a product line or brand over time. Effective brand management enables the price of products to. Product and Brand Management Objectives: The focus of this course is on decisions about how a company can build and manage its products so that they are profitable to the company and at the same time adequately meet target customers' needs and Size: 2MB.

    The portfolio of publications consists of 27 journals in the niche areas of management, finance, economics, science & technology and arts & humanities. All Online Payments at IUP website are processed through the Secure Internet Payment site. Presenting the basics of brand management, the book provides both a theoretical and practical guide to brands, placing emphasis on the theory that the consumer is a co-creator in a brand's identity. In a world in which social media and inclusive digital platforms have increased customer engagement, the role of brands and branding has changed.

    This book is not available as a print inspection copy. To download an e-version click here or for more information contact your local sales representative. Presenting the basics of brand management, the book provides both a theoretical and practical guide to brands, placing emphasis on the theory that the consumer is a co-creator in a brand's identity. Learn Brand Management: Aligning Business, Brand and Behaviour from University of London, London Business School. Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual User Ratings: starsAverage User Rating See .


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